Why Do Many EdTech Startups Fail? Really!
This is a quote from my post “Will the Yidan Prize Affect the Evolution of Education? Too Soon to Say” (https://teachologyforall.blogspot.com/2017/03/YidanPrize.html).
Or another analogy may be useful, too. Teacher are like people who want to buy a car. But everyone offers them only parts, someone offers a windshield, someone else offers wheels, etc. What makes it even worse, all those parts don't fit with each other!
And one more thing, try to follow the strategy which had led Steve Jobs to his success. He said that acting "hey, we can do this, now let's sell it to consumers" is a dead end. But this is how all ed startups act today. According to Jobs, first they need to learn what consumers - teachers - really need and want, and then offer them the product. Probably, venture capital firms seeking to invest in educational startups should also keep Jobs' lesson in mind.
BTW: often there is a big gap between what people say they need, and what they really need, indeed. That includes teachers.